We packed up mushroom logs, table, signs and market canopy and went off to Mac for our inaugural market Thursday.
It was a pleasant afternoon sitting in the shade of the tents, amid quiet chatter of market goers. We enjoyed meeting neighbors from Gopher Valley, citizens of the burg of McMinnville and points nearby, vacationers from Florida, Georgia, Arizona, California (presumably getting away from the heat and humidity) who could not possibly put a log on the plane or keep it in an RV, and listening to all kinds of stories.
Each stroller occupant, couple, family, and individual provided a fresh opportunity to find out what people think of this whole mushroom log thing. Questions about the logs were remarkably similar, but the range of individual reactions to our invitation to try growing mushrooms were instructive and surprising. One sees the spectrum of approaches to life in general through the prism of log-buying decisions.
People were mostly adventurous enough to taste a morsel – sautéed in olive oil and butter, they were aromatic and exquisitely flavorful.
Kids were fascinated or appalled by the mushrooms. Young men often find them very cool. Some people hesitate because this whole mushroom growing/pet log sort of thing seems a bit arcane, or entails responsibilities akin to adoption, or it’s just weird or maybe too science-y. It’s an opportunity for knowledge-sharers to expound on their own mushroom experiences, preferences, and general outlook on the whole subject, not intending to purchase. Others embrace the idea gleefully with open minds.
Quite a few people approach this small thing (buying a log inoculated with mushroom spawn that will produce something akin to a tomato or an apple) as if it were a major investment – like buying a car. “Well, I don’t know… ” Even gardeners seem to have a hard time with the idea that you just need to KEEP IT MOIST BY SOAKING IT IN WATER EVERY 10 DAYS OR SO AND PUT IT IN THE SHADE. Really, it’s only a log! If you can water a houseplant or a shrub, you can deal with this. If you somehow mess it up, at least it was an adventure. I just want to say, “Here’s a conversation piece, have fun – don’t worry!”
A few of my favorite moments: the young woman with two little girls and a baby in a front pack who bought a log as a surprise for her husband, having missed an earlier opportunity on his birthday or Father’s day. I delivered it after the market closed and the kids’ were just bubbling over anticipating its arrival.
Once, I returned from an errand to see my husband completing a transaction with a young guy who had come by to look earlier; he brought a woman, who was absorbed in cradling the log and looking intently at all the mushrooms growing on it. They were smitten with the whole idea.
People who said they would come back later in the day to buy mushrooms or a log, actually did.
Clearly, mushroom logs engender a very intense food raising experience that tomato plants do not.
Maybe next week I will press a mushroom log on the timid and doubtful and they will take one home and it will be the best experience of their whole year. It will open their eyes to the world of trying new things, and finding out it actually works!